Pure and General is a new Sydney store offering unique and eclectic homewares, curated and specially-commissioned by artists, artisans, designers and architects for diverse living and work environments.

Pure and General also provide professional interior styling and decoration services.

With an ever-changing line-up of original product - from furniture to homewares, stationery and toys - regularly shipped in from around the world, a piece from Pure and General adds a touch of magic to any space.

Pure and General is directed by Linda Gregoriou and architect Dale Jones-Evans (dje.com.au).